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Thoroughbred Workshop - Design Thinking Demystified

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Price: $50.00
Status: In Stock
Quantity: *
You’ve heard the buzz and multiple “interpretations,” but what does design thinking mean? Is it about design? Innovation? Business? Science? All of the above and more? And can your students benefit from the design thinking perspective? Join “thoroughbred” Dick Buchanan, Professor of Design & Innovation at the Weatherhead School of Management at Case Western Reserve University, author of Discovering Design: Explorations in Design Studies, and expert at solving “wicked problems in design thinking” to learn how to integrate design thinking into your management courses. This session has a registration fee of $50 and is limited to 50 participants.

Sponsors of the 2019 SMA Meeting

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